Editorial policy

Active Beauty Review aims to make beauty topics clear, accurate and useful without turning personal preferences into universal rules. We distinguish explanatory coverage from opinion and revisit details when better information warrants it.

Accuracy and sourcing

We check factual statements against suitable, available sources and use careful wording where a subject is disputed or context-dependent. Articles should make clear what is known, what is interpretation and what cannot be established from the information at hand. We do not present general beauty coverage as medical or professional advice.

Independence and interests

Editorial decisions are made for reader relevance and clarity. A commercial relationship does not buy a favourable conclusion, and any relevant relationship that could affect how a piece is read should be disclosed alongside it.

Corrections

Readers can report a possible error through the Contact page. We review specific, verifiable concerns and correct material errors; when a change substantially affects meaning, we explain that change in the article.

Partner material and illustrations

Paid or partner material is clearly identified so readers can distinguish it from independent editorial coverage. Some illustrations may be AI-generated; those illustrations are not evidence of a real product, person or event and are labelled where they appear.